discover how to use “The Joy Protocol” to build & keep a successful business

This approach will help you focus on the few things that matter (and get paid for it).

Ever feel like you were meant for something more?

Maybe you started a career that you thought would be fulfilling but the reality just doesn’t match up.

Or the endless weight of the past few years has worn you down to your core and you’re wondering where the hell the spark went.

Sound familiar?

I lived like that for years.

And in the next 5 minutes I’m going to show you why you don’t have to.

You’ll discover how you can go from being frustrated and overwhelmed by the endless noise to creating alignment and getting paid to do what you love.

What’s more, you’ll learn the “The Joy Protocol” that will show you the key to running a successful 1-person business. It’s a simple and powerful strategy my clients and I use daily.

And you’ll see the surprising reason most entrepreneurs get in their own way and what you can do about it.

I’m just as fed up as you with cohorts and ebooks and courses that have a great sell but don’t create real, tangible, monetizable change.

Hell, I’ve been coached by a couple “gurus” who did exactly that.

This is NOT one of those coaching programs.

If you’re looking for shortcuts, this isn’t for you.

But if you’re interested in genuine life change that will connect the dots between who you are and who you want to be…keep reading and you’ll see how.

  • "Ben genuinely cares about the people he works with; the authenticity is palpable."

    David Nuñez | Emerging Tech+Humans

    Director of Tech - MIT Museum

  • “He's as real and genuine as they come.”

    Nova Richard | Mindful Wealth

    $3k/month Ghostwriter

  • "You are the best coach I've ever had the honor to work with."

    Dylan Bridger | Email Marketer

    $2M+ in client sales

  • "He has the ability to get to the heart of your issues and gently guide you to life-changing decisions."

    Jorge Ramos

    Attorney at Law

  • “Ben turned my uncertainty into confidence.”

    Thomas | The Game of Life

    65K+ Twitter Followers

  • "Talking with Ben - I realized I could do something I had only imagined."

    Tyler Lingle | Loop The Habit

    $5M in 1st Year of Real Estate

  • "I wouldn't be this far along in my goals or have this much courage to push forward without his support!”

    Sasha Sadri | Web3

    Life Strategies - Crypto - Freedom

  • "Benjamin is a ray of sunshine, positivity, and get-shit-done, all in one."

    Clint Murphy | CFO & Author

    200K+ Twitter Followers

  • "You've helped me get to a place where I can be excited about the unknown challenges and changes."

    Stephen “Hammer” Story
    Physical, Mental, & Spiritual Growth

  • "Benjamin you are amazing and a blessing in the life of many."

    Arnaldo Díaz Vázquez, PhD

    Professor - Ponce Health Sciences University

  • "Benjamin. Thank you so much for this distillation. I've never had anyone - ever - do it so clearly and mindfully."

    Ed Solomon | Screenwriter

    Men in Black, Bill & Ted

  • "You are a man of your word, a determined and giving man who I am pleased to call my friend."

    Shawn Ahearn

    Marketing Strategist

  • "Highly recommend for clarity, guidance, and accountability."

    Coach Raj | Fitness Coach

    36K Twitter Followers

I’m Ben 👋

6 years ago, I would have been the last person you’d expect to be coaching people how to build and run a 1-person business.

I was like a lot of successful people.

Hardworking, making a good salary, smiling in all my pictures…and unhappy.

I chased and caught the American dream but something big was missing.

I assumed the good parts of life were few and far between and that was just as good as it got.

After all - nobody else seemed any different.

So I numbed my constant low-level frustration through distraction and dopamine.

The video games, the alcohol, the non-stop stream of online entertainment…

I wasn’t living.


freedom can feel impossible

I remember the moment in - sitting there in my classroom after my students had left for the day.

I was a damn good teacher - master’s degree in education, national board certified, and hundreds of students with above-average academic progress.

I scanned down the payscale sheet in my hands and saw it.

The exact amount I would be getting paid when I retired in 30 years.

Doing the same job.

In the same place.

In the same way.

I didn’t know what I wanted, I just knew there had to be more.

I felt stuck for a long, long time.

3 years later my wife and I were crushed by a trauma that consumed us both.

My world turned black.

No distraction in the life I had constructed could touch the pain.

In desperation I took a 3 week solo trip to New Zealand to knock on the sky.

On the far side of the world in the darkest time of my life I stumbled across a spark of an idea that changed everything.

Funny how God works like that.

Mark Manson went through trauma as well and then sold 12 million copies of his book “The Subtle Art of Not Giving a F*ck”.

I figured if anyone could help it was him.

He explained that you don’t have to wait until you’re happy to start building a life that will make you happy.

So many of your problems are caused because you don’t know how to get out of your own way.

The Joy Protocol

Take action before you are ready.

Such a simple concept, but when it’s the right time an idea hits different.

So what is The Joy Protocol?

It’s the idea that happiness is repeatable.

That you can start walking toward it before you have it all figured out.

It’s a deep belief that I am here. I am alive. And life is good.

This is cool Ben but what the hell does it have to do with running a 1-person business?

I’m glad you asked.

Most people approach entrepreneurship completely backward.

They reach for money because they think money is the answer.

Money is a tool.

A number that represents an amount of energy.

And if you make a tool the center of your life you will be consumed by it.

Happiness is an inside-out game.

It’s not a journey of “getting” - it’s a journey of becoming.

And when you build a business without understanding who you are you build on a foundation of sand.

This is why the United States Bureau of Labor Statistics reports that 20% of new businesses fail during the first two years of being open, 45% fail during the first five years, and 65% fail during the first 10 years.

These numbers haven’t changed since the 1990s.

Think about it - we’ve had wars, recessions, and tons of progress in that time.

I mean come on - the internet has been created since then

Let alone smartphones, social media, and every marketing hack you’re being sold through all the noise.

65% failure rate isn’t a money problem - it’s a human problem.

A lot of people out there can help you get rich quick.

I’m going to help you become one of the 35% of new business owners who build something that lasts.

And that’s where the Joy Protocol comes in:

energy

How to understand your personal strengths and create a baseline of positive energy.

systems

How to use tools and habits prioritize what matters & create a life true to yourself.

offer

How to use your skills and strengths to build an irresistible offer in a niche of 1.

oxygen

How to build an authentic personal brand and land high-ticket clients.

legacy

How to master the art of coaching, scale your business, and invest in the next generation.

alignment

energy & systems

Create a deep understanding of your unique strengths, values, and systems to create a sustainable and enjoyable life.

Accelerate to the top 1% in your field.

Jeff Case
Micro-Green Farmer
★★★★★

Sydni Scott
2022 Rhodes Scholar
★★★★★

Enterprise

OFFER & OXYGEN

Once you are clear on who you are and how you want to live your life you can add on a high-ticket offer and create a 1-person business that gives you a life of freedom.

And because you got clear on the important things first - you’ll be able to keep it.

An additional $5k a month when you are your own boss is a lot different than an additional $10k a month working for a corporation.

Entrepreneurship is your ticket to living life on your own terms.

Tyler Lingle
Real Estate Agent
★★★★★

Dylan Bridger
Email Marketer
★★★★★

legacy

With sustainable habits and a sustainable business in place, it only makes sense to share your knowledge and experience with others.

This is the heart of win-win relationships.

I draw deeply on my 16 years in education and coaching to help you develop a coaching method that is unique to you. This is the switch from business owner to coach and mentor. This is when you tap into the essence of who you are and build a legacy of abundance that will last for generations.

Sasha Sadri
Web 3 Coach
★★★★★

If you’ve been exploring entrepreneurship you know that you have to wear a lot of different hats.

You are the CEO, the salesperson, the janitor, the financial planner, the HR admin -

Each of these could be a full-time job on its own.

The thing that kills most 1-person businesses isn’t the core work, it’s all of the other pieces that get piled on top of it.

Soon your business feels less like freedom and more like a 3 day stack of piled up dirty dishes.

When you start resenting the thing you’ve built - that’s a big red flag.

Soon you’ll start asking yourself why you’re doing it in the first place and before you know it -

BAM!

Back working at a safe 9-5 that pays the bills “until you get back on your feet” - but that day never comes because you never figured out what to do with the dirty dishes.

I’m going to help you make sure that doesn’t happen.

Most of the high-level coaches I’ve trained under aren’t actually coaches at all.

They’re people who have mastered a content area and are sharing their knowledge.

This is valuable - but it’s not what you need to build and keep a business.

Anytime you pay to work with someone you are getting one of three things:

  • done FOR you (someone driving you around)

  • done WITH you (someone teaching you to drive)

  • done BY you (someone giving you a driving manual)

Done with you is the only option that will give you a sustainable business.

It’s also the most difficult to do well because it’s not just about having a high level of content knowledge, it’s about communicating that knowledge in an individualized way.

My focus in working with you is on implementation.

In your free consultation, we’ll talk about your specific goals and then we work together in a way that makes sense for you until those goals are reached.

I only do win-win relationships.

If it’s not the right fit for you, or if it’s not the right fit for me - we don’t work together. End of story.

The bottom line is that if you give me money (remember - money is a representation of energy) then I work with you to make your business sustainable.

I’ll teach you how to build a business that is authentic to your strengths and skills - and I hold myself to the same standard.

I’m not going to carry you up the mountain.

I’m going to show you how to climb it yourself.

I’m just a guide, a mirror, a sherpa who shows you the path -

Because you are the hero of this story.


Come and see.

JOY PROTOCOL

COACHING PACKAGES

  • ALIGNMENT

    ENERGY & SYSTEMS



    Identify and leverage your unique strengths to become outstanding in your personal and professional world.

    3 month commitment

  • ENTERPRISE

    ENERGY & SYSTEMS

    OFFER & OXYGEN


    Build a sustainable 1-person business and hit your first $5k month.

    6 month commitment

  • LEGACY

    ENERGY & SYSTEMS

    OFFER & OXYGEN

    LEGACY

    Teach your craft to others and scale beyond $10k/month.

    1 year retainer

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